ABOUT ME
Scoop & Sail
Timeframe: Jan 2025-May 2025
Software Used: Adobe Illustrator, Adobe Firefly
Type: Branding & Visual Identity, Packaging Design, Social Media
Scoop & Sail is an ice cream shop that serves a lineup of scoops inspired by flavors around the world. People of all ages can travel around the world through flavors.
Software Used: Adobe Illustrator, Adobe Firefly
Type: Branding & Visual Identity, Packaging Design, Social Media
Scoop & Sail is an ice cream shop that serves a lineup of scoops inspired by flavors around the world. People of all ages can travel around the world through flavors.
The process of creating Scoop & Sail began with the idea of an ice cream shop in a boardwalk setting. Along the way, I decided that the shop would serve ice cream flavors from around the world. The result is a fun, family-friendly, and traditional ice cream parlor that is centered on a nautical, maritime theming.
Logo Concept
When making decisions about the logo, I aimed for a script type with a modern yet welcoming feel, as a nod to old-fashioned ice cream parlors, while inviting today's customers. For the logo icon, I wanted to explore the form of the ampersands and tie it back to the brand. As a result, I combined the ampersand with a cone to resemble ice cream.
Branding Guidelines
As previously mentioned, I aimed for a script type with a modern yet welcoming feel, as a nod to old-fashioned ice cream parlors, while inviting today's customers. For the primary typography, I selected a fun and family-friendly slab-serif (Plume Ad Regular) and a neutral, readable sans-serif font (Montserrat) as a secondary. Continuing with the nautical theming, I incorporated blues, white, and red, with yellow being an accent color. The primary pattern uses the logomark, whereas the secondary pattern takes the swash from the ampersand form to create waves.
Packaging Design
Using the branding guidelines and patterns, I sourced mock-ups for ice cream tubs and paper sleeves.
Menu Design
In the menu, I incorporated nautical-inspired graphic elements such as rope borders, cartographic backgrounds, and engraving-style illustrations that are modern and simplistic.
Social Media
Through Instagram, Scoop & Sail promotes education on flavors from different cultures in Flavor Facts, in-the-kitchen content with Inside Scoop, announcements on new flavors, and features of beloved followers, or Scoop Crew, of the ice cream shop. Travel around the world through ice cream!
*Generative A.I. through Adobe Firefly and Claude was used for certain content presented.